New YouTube Changes Rolling Out In January 2020 that May Impact Creator Revenue

New YouTube Changes Rolling Out In January 2020 that May Impact Creator Revenue

YouTube is rolling out new policy changes in January, which may impact the video creator’s revenue drastically. The upcoming revisions will address affairs raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA).

There are various changes on the way, but the change that explicitly relates to revenue has to do with how ads will be served.

Here’s what’s Changing in YouTube

Following COPPA, YouTube will stop serving customized advertisements on content that is made for kids. That is because serving customized advertisements to kids is prohibited under COPPA.

The company exhorts creators that their income may go down because of these changes: 

“If applicable, this may result in a drop in revenue for some creators. Note that we will continue to serve non-personalized ads on content that is made for kids.”

The main concern amongst creators

What has video makers particularly concerned right now is the vulnerability over how YouTube will figure out which content is proposed for children and which are not. creators can show whether their content is made for kids, however, YouTube will always recognize content based on there AI. 

The idea among creators is their content may get hailed as being made for kids, when in truth it isn’t, which will make their income go down thus YouTube gives instances of what is probably going to get hailed as a child’s substance, yet there’s still a ton of hazy areas.

According to YouTube, content that is “made for kids” has an emphasis on:

  • Children or children’s characters.
  • Popular children’s programming or animated characters.
  • Play-acting, or stories using children’s toys.
  • Child protagonists engaging in common natural play patterns such as play-acting and/or imaginative play.
  • Popular children’s songs, stories or poems.

What’s “made for kids” on YouTube Anyway?

There are a few channels out there making content around kids’ characters.

Take computer games like Fortnite and Minecraft, for instance, which have a huge fan following base on YouTube among both age groups. Both of these titles can be considered “children’s” computer games because of their age rating, even though young people and grown-ups play them as well. 

Does that mean channels making content around subjects like Minecraft and Fortnite will lose their capacity to serve customized advertisements? We won’t know all this until January. Meanwhile, YouTubers have been voicing their interests and asking Subscribers to submit protests to the FTC. 

Even PewDiePie, with YouTube’s biggest channel at 102 million subscribers, made a video about his concerns in regards to COPPA. The FTC is bearing open remarks for COPPA up until December 9th. 

Perhaps What’s more disturbing about the entire circumstance is that if YouTube distinguishes a video as being “made for kids” there’s no real way to offer the choice. The main recommended strategy is to “look for legal guidance.”

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