There are many obvious benefits of Google ads. Whether you’re trying to convince your boss or a client about the benefit of Google Ads (or Bing Ads), there’s a powerful case to be made.
For starters, Google ads:
- Quick entry, Clean user interface.
- Results are easy to measure and track.
- Works well with other marketing channels.
- Provides a ton of useful data
Google ads can have a major positive impact on most businesses and brands if you are doing it right. And If you are not using any google ads marketing, you’re most likely to lose out on potential traffic and revenue.
If you need convincing here are the 7 powerful benefits of Google ads!
1. Google Ads Contributes to Business Goals
Most often people go for Google Ads because it can help them to achieve a sustainable business environment dominating every marketing as well as business goals. These goals range from high-level brand exposure to cut-throat sales in a major e-commerce company.
Almost all types of conversion goals can be tracked. Google ads are a powerful tool for increasing website traffic and driving to end goals.
In the era of content marketing, Google ads can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, and pushing for app downloads.
Google Ads can support you throughout the customer journey parts of the sales funnel from awareness to becoming a customer. Regardless of the inclination of identified goals, Google ads campaigns can be set up efficiently and effectively.
2. Google Ads Is Measurable & Trackable
Simply use the Google Ads tool in combination with Google Analytics and you are good to go.
You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).
There’s no mystery to your Google ads performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
When you send your Google ads traffic to dedicated landing pages and track it to conversion using Google Analytics, you’re able to see what you spent and what it drove in terms of your end goals. No billboard or magazine ad can attribute to sales like that.
3. Quick Entry
Even if you’re a decade behind your competitors on jumping into Google Ads, you can get up and running quickly with a little bit of optimization. You already know if you re doing SEO, it takes a lot of effort, which often takes a lot of time and attention. And that same type of positioning and traffic Google Ads offers within minutes of launch.
When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand, and you aren’t limited to your existing followers or customer lists.
Google Ads lets you quickly cast a wide net to find new potential customers.
Most of the work done in the Google ads platform – from the research to campaign build-up, and writing ads. Everything can be done as quickly as possible with minimal involvement of your development teams.
4. You’re in Control
While there are several nuances regarding different campaign settings, you ultimately have control over a wide range of options from how you reach to your potential customers. This all starts with the keywords, topic or placements you choose to target and how confining you want to be.
You also have budget flexibility if you want to start small. You can set your ad budget and bids, which you can change later if you want to go big.
If you’re seeing any positive results, you can scale up your campaign immediately. And if you want to take a break, you can always pause and your ad right away.
This is hard to do in any other marketing platform, Google ads give you the advantage and budget flexibility to move quickly when necessary or desired.
Google Ads’ auction and the algorithm has the final say as to where your ads will be positioned and how much you are going to spend compared to your competitors.
5. Google Ads Works Well With Other Marketing Channels
Content marketing has taken over the digital marketing world and content plans and calendars are the norms in most of the businesses now. With business owners investing heavily in producing original and unique content to support the customer base and establish thought leadership positioning, Google Ads is a tool that can drive visitors to content more quickly and improve the ROI on your content investment.
6. Incredible Targeting Options
Many advertisers take broad and multiple approaches to Google Ads, to test and ensure full coverage across the networks so that it can gain more exposer.
This ranges from targeting keywords through text ads, to running ads through remarketing based on their past behaviors and interest, focusing on specific audience demographics on the display network.
By experimenting and trying out a mix, you can ensure the full extent of Google Ads is leveraged and that you’re getting as many impressions as possible while staying focused on the persons in your prospective audience.
Ultimately, the biggest benefit of google ads targeting options available is that you can reach out to people who aren’t already in your customer base as well as those that have been exposed to your brand. You have many options for how wide of a network you want to cast.
7. A Wealth of Marketing Data
While there’s a lot of data and performance erudition directly available in Google Ads, the value of information gained goes beyond just Google Ads performance.
Impression, click, and conversion data for every keyword can be used to advise SEO strategy and content marketing purposes.
Beyond that, you can use the built-in keyword planner and display planner tools to find where your customers are.
Still Not Convinced About Benefits of google ads?
If you are not convinced by now, then you should try it out yourself then only you will understand the power of google ads that how beneficial it is for your business.
Google ads advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, And other companies seeking quick, quality traffic and conversions.
Considering all the benefits of google ads, there’s little risk in testing it out to see where it can move the needle and to gain a ton of valuable data that you can use to inform your other marketing and optimization objectives.
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